As soon as a specific profession is conditioned by the culture and the language of a country, Europe ceases to exist as a uniform market : each country has its own agencies, its own media and its own laws. In Europe, unlike in North America, not only do software publishers have to deal with one agency per sector of activity, they also need to multiply the number of agencies by the number of targeted countries. This quickly leads to an increase of service suppliers that the headcount on the field, if any, is not always able to follow up with effective dedication.

A partial solution is offered via the use of international agencies, but besides their exhorbitant prices, experience shows that local subsidiaries of these agencies may perform well in any one country and not in all . Therefore, it is preferable to select agencies and service suppliers in each market who can deliver the best price/efficiency ratio. Software in Europe represents the interests of the software publishers, ASPs and their subsidiaries in Europe, and helps them manage their relationship with these agencies by proposing the following services :

All services suppliers

• A set of criterion to be used in selecting the best agencies in each country and each sector
• The localization of all press releases, advertisements, marketing collateral, coupons and other materials passed on to agencies
• A Quarterly report on the activities of the selected agencies
• A full evaluation on the performances of the agency and possible recommendations in the form of a report, on the anniversary of the contract.

PR and press agencies

• Distribution in real time of localized press releases to each agency
• Follow up the status of the press releases and verify articles published
• Organize and Conduct quarterly review meeting's with all PR agencies in Europe
• Compile press books of the various countries to be submitted to the software publisher on a periodic basis.

Advertisement agencies

• Local management and implementation of any campaigns
• Interface with designers at the conceptual stage and adapt to various European cultures.
• Control and follow up advertisement insertions in each media type (magazines, Web, etc)
• Compilation of reader surveys provided by the agencies

Tele-marketing and tele-sales agencies

• Local management and implementation of the campaigns
• Scripting and Scenario adjustment with tele-marketing personnel
• On-going control on the performance of each tele-marketer or tele-sales person
• Compilation of statistics on outgoing calls and results supplied by the agencies

Printers, databases companies and routers

• Selection of appropriate databases requested for the mailing and of their suppliers
• Manage the quality of the content and context of the localized document as compared to the original supplied by the software publisher.
• Manage and co-ordinate with various subcontractors: graphic designers, printers, mail houses.

Web hosters

• Manage cost effective hosting solutions for your new or localized web sites
(The registration of the domain names is undertaken by Sotware in Europe in the frame of its services of localization or development of Web sites)

Audio-visual production companies

• Organize sound and image synchro, by true professionals of this sector
• Follow-up of the dubbing, mixing and editing phases
• Management of the CD-ROM publishing process

Law firms

• Control and validation of the solutions proposed by law firms, in the perspective of their feasibility and their compatibility with local practices in the software industry of a particular country
• A tight control, undertaken by a qualified lawyer, on the billing of the firms and the results of their acitvity for the software publisher

  The Software in Europe "plus" :

 

  Defend the interests of the Software Publishers
Whether the need is to control the quality of a service or to try to resolve a dispute, Software in Europe will represent the interests of its software publisher customers in Europe. We have a long experience in managing disputes with service suppliers, and can provide a fair evaluation of a potential resolution and can also represent your company in the negotiations towards that resolution if mandated to do so.

  An intensive practice of the work with agencies in the software area
Our consultants have been working with various agencies in Europe for many years, which allows us to use practical selection criterion while recommending accurately agencies that best suit the project. Working in the Software Industry ourselves, we avoid numerous failures and redundant expenses due to improper understanding of your needs by service suppliers, over an above those that might occur due to language constraints.