The European strategy of software publishers must be continually adjusted according to the evolutions of competitors and of the overall economic situation. This may lead to major decisions concerning their branch offices in Europe : establishment, redeployment, relocation, or sometimes termination.

Software in Europe helps software publishers master all the parameters related to their projects of establishment or reorganization of subsidiaries in Europe, and helps implement the decisions made.

Our summary reports include:

Identification of the priorities with respect to new markets

Analysis of the current or planned subsidiaries location

Investigation on competitive representation in the targeted countries

Definition of the precise objectives of the subsidiaries : demand creation, direct selling, marketing, support, training, services, etc.

Evaluation of the tasks and functions which may be outsourced considering the actual or expected profitability of each subsidiary

Survey the minimum existing or required infrastructure and headcount of a subsidiary

Recommendations on the recruitment of the management of the newly opened subsidiaries, which we may then proceed to recruit in the frame of our executive search services.

Analysis on how the changes in the business model impact the projects of subsidiary establishments or redeployments in Europe, in the frame of our business models recommendation services.

Our conclusions are accurate and include some recommendations on the subsidiaries establishment, redeployment or termination strategy planned by the software publisher.