A European pecularity is that a business model that suits one market will not necessarily suit others without a certain level of fine tuning to accomodate for regional cultures. Hence, the importance of precise analysis of the situation in each market to improve the probability of success. Accordingly, many questions must be answered by a software publisher willing to develop its activities in Europe :

How to evaluate the true potential of the targeted markets ?

When and for which markets is it important to localize the product ?

Is there a need to create local branch offices, or to re-deploy existing ones ?

Is it preferable to sell the software directly or through a reseller network ?

Are the European prices to be aligned with those of the home market ?

What are realistic revenue & profitability goals in the short and medium term ?

The impact of specific choices on the organization's business ?

Etc.

Software in Europe helps software publishers answer all these questions and build clear sales models and profitability goals for each European market. Our services of Analysis and Counselling in European Strategies include :

A.  Evaluations or market surveys for each targeted country

B.  An analysis of the localization projects : timing, ROI

C.  An analysis of subsidiary related projects : establishment, redeploying

D.  The recommendation of sales and services models

E. Recommendations on prices, discounts, margins and MDF

F.  The definition of sales goals by country

G.  An analysis of the impact of the sales models on the organization's business

Etc.

The recommendations of Software in Europe are presented in a documented report including a Powerpoint showing the recommended sales models and profitability goals, split by country, in a format that can be easily presented to other decision makers in your company.

  The Software in Europe "plus" :

 Realistic recommendations
At Software in Europe we do not merely provide you with some recommendations and wish you good luck. Our ambition is to actively participate in the implementation of the recommended services as your primary service supplier and co-ordinator in Europe. We therefore have a vested interest in proposing actions that are realistic in terms of feasibility and adaptability to the targeted markets.

 Proven expertise with software business models in Europe
From direct sales to pan- European accounts to web sales, catalogue & mail order sales and distribution through wholesalers, our consultants have personnally designed and implemented every conceivable sales model in Europe for various American software publishers. We therefore offer invaluable experience derived from the successes, and infrequent failures, of the business models that we implemented previously.