The success of a long term project such as a development in Europe requires clear goals and accurate timing. As a matter of fact, unrealistic forecasts quickly leads to failure: headcount dismissals, closing of subsidiaries, markets losses, sacrified investments and most importantly damaged reputation


Software in Europe helps software publishers detail realistic goals and sales plan on each European market. The goals are used in particular to validate the return on investment in localization and sales development of the software publisher in Europe, and to define the yearly and quarterly goals of its sales teams, subsidiaries and partners.

The recommendations of Software in Europe are delivered in the shape of commented Excel spreadsheets presenting :

A set of recommended goals by country, by software and possibly by related service

The possible distribution of the sales goals among the various types of sales selected

The breakdown of the goals by distributor if they are several on the targeted market .

The goal breakdowns that we propose are based on the over-allocation principle, whereby the sum of each individual goal is superior to the overall goal of the region. The over-allocation percentage is carefully adapted to each situation.

If you do not have at your disposition the commission plans suitable to the selected sales models and goals, Software in Europe proposes compensation plans models and include its sales goals proposals into these plans in order to allow their "turnkey" utilization.