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Back to LOCALIZATION Module 2-B: Localization of Marketing and Programs








 




Software in Europe localizes and adapts the marketing programs and documents designed by software publishers for their customers, their partners, the press and their own employees. Our services include :

  • Translation
  • The translation is supervised by IT marketing professionals with a life long career in the software industry. We translate :
    • General conditions and the contents of the programs
    • Press releases
    • Brochures and Powerpoint presentations
    • Advertisement messages
    • Panels for boothes and conferences
    • Videos as well as the audio files
    We also manage sound dubbing and subtitling of the videos if required

  • Adaptation to the targeted markets
  • We provide recommendations that adapt the programs to the particularities and the sales models of each market, and we edit any content that is un-usable/redundant in Europe.

  • Follow-up on the printing and routing of localized documents
  • In the frame of our service suppliers management services, we manage the printing of the localized documents with the printer and the subsequent mailing by the fulfillment companies/ mailing companies.


      The Software in Europe "plus" :


  •   A true expertise of software-related programs
    Our team provides the benefit of a rich experience gained from launching many different programs in the European software markets. We carefully analyse your programs prior to localizing them, so that localization is limited to what you will really use on the field, and we deliver recommendations on both their contents and their presentation, in order to maximize their efficiency in Europe.

  •   A thorough knowledge of the distribution and resale networks
    Prior to deciding what will be localized or not, it is important to know the professional practices of the different market players, and the type of programs that they are used to. At Software in Europe, we thouroughly know the various types of partners that software publishers have in Europe: distributors, resellers, integrators, VARs, trainers, OEMs, strategic partners, etc.

  •   A range of "turnkey" programs
    In the case the progams you have are not suitable to the European markets, we propose you a complete range of programs models which may be easily adjusted for you by our specialists, according to your specific needs in each domain.

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    Software in Europe ® - Deutschland: +49 172 947 1994
    Software in Europe ® - France: +33 (0)8 71 18 21 41
    Software in Europe ® - Italia: +39 335 742 5618
    Software in Europe ® - UK: +44 (0)1 793 703 128


    Design: Software in Europe