Software in Europe localizes and adapts the marketing programs and documents designed
by software publishers for their
customers, their
partners, the
press and their own
employees. Our services include :
The translation is supervised by IT marketing professionals with
a life long career in the software industry. We translate :
• General conditions and the contents of the programs
• Press releases
• Brochures and Powerpoint presentations
• Advertisement messages
• Panels for boothes and conferences
• Videos as well as the audio files
We also manage sound dubbing and subtitling of the videos if required
|
Adaptation to the targeted markets |
We provide recommendations that adapt the programs to the particularities
and the sales models of each market, and we edit any content that
is un-usable/redundant in Europe.
|
Follow-up on the printing and routing of localized
documents |
In the frame of our
service
suppliers management services, we manage the printing of the localized documents
with the printer and the subsequent mailing
by
the fulfillment companies/ mailing companies.
The
Software in Europe "plus" :
A true expertise
of software-related programs
Our team provides the benefit of a rich experience gained from launching many
different programs in the European software markets. We carefully analyse your
programs prior to localizing them, so that localization is limited to what you
will really use on the field, and we deliver recommendations on both their contents
and their presentation, in order to maximize their efficiency in Europe.
A thorough
knowledge of the distribution and resale networks
Prior to deciding what will be localized or not, it is important to know
the professional practices of the different market players, and the type of
programs that they are used to. At Software in Europe, we thouroughly know
the various types of partners that software publishers have in Europe: distributors,
resellers, integrators, VARs, trainers, OEMs, strategic partners, etc.
A range of
"turnkey" programs
In the case the progams you have are not suitable to the European markets, we
propose you a complete range of programs
models which may be easily adjusted for you by our specialists, according
to your specific needs in each domain.