The selection of appropriate partners in appropriate places is a key point for the success of a business model that is totally or partially based on indirect sales. Software in Europe helps software publishers identify the European partners they need, and start commercial and contractual relationships with them. In addition, Software in Europe proposes products and solutions sales support services to software publishers. Our services comprise :

Identify appropriate Master Distributors (2-tier)

A larger mainstream distributor may be ineffficient if the revenue on software sold does not figure high in its total sales ratio, whereas a niche distributor may not have the market credibility or logistic structure necessary to provide the level of service required. We help you efficiently :
• Determine the number of distributors you need on each market.
• Select those that are the best suited to the type of resellers that would be interested by your product offerings
• Determine their yearly and quarterly goals.
• We personally prospect and meet the potential distributors, and we present them with your software, business models and distribution agreements.

Identify appropriate VARs, ISVs and Resellers

There are numerous VARs, ISVs and Resellers in each market that are mainly focused on value added offerings to the end customer. We help you prospect these partners :
• Determine the number of VARs or ISVs needed initially in each country.
• Set up profiles and purchase databases of VARs to prospect
• Select those that are the best suited to the type of customers that would be interested by your product offerings
• Determine their yearly and quarterly goals.
• Design certification programs and other types of progams aimed at VARs.
• We personally prospect and meet the potential VARs, and we present them with your software, business models and distribution agreements.

Identify appropriate OEMs ("bundled sales")

OEM searches are usually very targeted. We help our customers :
• Create a short list of potential OEMs in each European country.
• We personally prospect and meet potential OEMs, and we present them with your software and OEM agreements.

Direct Sales and Sales Support

The Partner Identification service presented above is complemented by a set of services to help our customers sell their software, especially to large accounts. These services combine in various proportions :
• sales consulting services
• personal representation on your behalf
• outsourced sales personnel
• tele-marketing activities supervised by Software in Europe.
The detail of services delivered depends on individual company needs. Do not hesitate to contact us for an initial estimation on your project through the free quote page of this site.

  The Software in Europe "plus" :

  An obligation of means guaranteed by serious reporting
A periodic update report that summarises activities conducted by Software in Europe on your account. Updates could include details like: status on locating partners, purchase of adress lists, mailings, phone contacts, partner meetings, introduction of agreements, etc.

  The management and the follow-up of the agreements after they are signed
Many contracts and programmes require a rigorous follow-up after their implementation, especially those which stipulate goals to be reached by distributors or partners. With Software in Europe, you do not have to cope alone with your partner agreements after they are signed, we follow them up for you and manage them in the frame of our contract management services.

  Numerous professional contacts throughout Europe
Our executives and consultants have numerous relationships with European software distributors and resellers. In somes cases, these contacts may allow to decrease the costs and associated time spent searching new partners.