Deutsch English Français Italiano

   Printable page  Printable page

 Home  Home                    Previous page  Previous page               Next page  Next page

Bookmark this site  Bookmark this site

Back to MARKETING Module 3-A : Development of Programs and Contracts








 




The design of software contracts and marketing programs means a thorough understanding of software markets and its players in Europe, a marketing know-how as regards international programs development, and legal knowledge & skill to draft the agreements and general conditions of the programs.

Software in Europe combines these diverse competences not only to adapt your existing programs and contracts to the European markets (see our added value localization services), but also to develop new ones either from your own projects, or from our own range of "turnkey" programs and contracts models, responding to the needs most commonly expressed by software publishers :

"TURNKEY" PROGRAMS
Customer loyalty building Training under license
Partner Certification Volume licensing programs (VLA)
Packaged services programs Incentive programs
Upgrades and subscription Etc.

"TURNKEY" CONTRACTS
License agreements and certificates Reseller agreements
Support and maintenance contracts VAR agreements
Services and consulting contracts OEM agreements
Distribution agreements Manufacturer partnership agreements

Our services comprise :

  • The design & localization of new agreements suitable with the selected sales models
  • A draft of the general conditions of the programs, and their localization
  • The graphic design & creation of the presentation of these programs
  • The production of Web pages related to these programs, and their localization


  •   The Software in Europe "plus" :


  •   A real legal and business expertise as regards software agreements and programs
    You benefit from our team's rich experience of hundreds of agreements and programs introduced on the European software markets. All approaches have been succesfully proven and correspond exactly to your business models, with the added benefit of being significantly less expensive than those of specialised law firms.

  •   A thorough knowledge of the software distribution and resale structures
    We do know the various types of software publisher partners in Europe : distributors, resellers, integrators, VARs, trainers, OEMs, strategic partners, etc. This allows us to advise you efficiently about the professional practices in use in Europe, and on the arrangements need to maximize your chances of success in indirect sales.

  •   The right legal partners in Europe
    When certain legal points need validation, Software in Europe works in each country in partnership with a law firm specialized in the software area, checks that your needs are perfectly understood and analysed in a legal perspective, and provides you with a complete report which applies the legal survey within your business context in order to identify the best possible contractual solution.

  •     Previous page  Previous page                                               Next page  Next page

    Software in Europe ® - Deutschland: +49 172 947 1994
    Software in Europe ® - France: +33 (0)8 71 18 21 41
    Software in Europe ® - Italia: +39 335 742 5618
    Software in Europe ® - UK: +44 (0)1 793 703 128


    Design: Software in Europe