Software in America combines the various job profiles required by Software & Internet Publishers in order to :

Outsource a part of their critical tasks and services

Build, redeploy or support subsidiaries in the USA and Canada

Outsourcing, an inevitable alternative
Outsourcing services is an evolving phenomenon that affects all economical sectors today. The software industry does not make an exception to this evolution, and the larger software publishers do not hesitate to delegate certain critical projects to external specialists, rather than incuring permanent personnel and infrastructure costs internally.

Software and the Internet as the core business
While the outsourcing industry has had great success there is ample area of improvement and expansion. Any software publisher would prefer to work with a service supplier who, in addition to knowing his core business well, is conversant with the software industry, its language and terminologies, its problems, its markets, and its technologies. The true "plus" of a service supplier working in the software and Internet world today is the multi-competence of a multi-service approach in which the core focus is the software itself.

A better approach to outsourcing
It is in this perspective that Software in America has developed an original approach, consisting in verticalizing a set of services exclusively aimed at software and internet publishers who would like to market their solutions in the USA and Canada more efficiently. Software in America is neither a software distributor nor a reseller, but a pan-American multi-services company whose activities are brought together within a range of seven totally independent service modules. Each module corresponds to both an activity and a category of strategic needs of the software publishers and their subsidiaries :

	SOFTWARE IN AMERICA SERVICE MODULES
	ANALYSIS AND ADVISE in American software strategies
	LOCALIZATION of software, web sites, marketing, contracts, prices
	MARKETING DESIGN AND MANAGEMENT, contracts and Web sites
	PARTNER DEVELOPMENT AND SALES SUPPORT in the USA and Canada
	ORGANIZATION OF EVENTS AND SHOWS in America
	MANAGEMENT OF AGENCIES and service suppliers
	RECRUITMENT AND SUPPORT in human resources management

These modules are carefully packaged, and divided into sub-modules allowing our customers to accurately select and budget the services they need.

Software in America makes it a rule to employ only experienced software and internet professionals. Whether they are analysts, translators, engineers, marketing or recruitment specialists, all our consultants are primarily experienced field personnel, practicing their activity in software and related service areas only. This is the key towards a perfect understanding of the software and internet publishers needs during the introduction process or business development phase of their solutions in America, and allows them to better concentrate on their sales goals.

  The "plus" of Software in America :

  Software as the common denominator of all competences
Each of the Software in America managers and consultants has his own area of expertise be it sales, marketing, legal, translation or technical, but they all share their perfect knowledge of the software world in the USA and Canada and of the software industry in general.

  An actual presence on the ground in America
With Software in America, an American project is managed from America, by professionals anchored daily in the culture and business practices of their country as regards software. When we help you recruit an executive or find distributors, or when we localize your software or organize your shows, we are right at the scene of the action.

  A thorough knowledge of European publishers
We speak and understand your language and terminology, because it is the same language and terminology we are accustomed to : all the Software in America leaders have been business executives in European subsidiaries of American software or IT companies such as Sun Microsystems, Novell, Seagate Software, Hewlett-Packard, Goldmine Software, NCR, Comshare and many others. Therefore you will find the same communication comfort as if your project was being handled internally. And in order to facilitate smooth communication between America and Europe, our consultants organize conference calls bearing in mind the time zone difference i.e. normally early morning American time.

  Strong ethics and a complete confidentiality of information
Software in America contractually commits total confidentiality on any information or data communicated by its customers, and complete neutrality in its recommendations on partners, agencies and subcontractors.